4 Ways to Distribute Content on Social Media
You can watch the video for a detailed explanation.
Post with Direct Links
Post with direct links is a popular method for distributing content on social media platforms. By including a link to your website, it becomes easy for people to follow and access the content you share. However, it’s important to note that not all social media platforms support this method. Instagram, YouTube, TikTok, Snapchat, and others are known to discourage or limit the visibility of posts with direct links. Despite its limitations, using direct links can still be an effective strategy to drive traffic and engage with your audience on social media.
Native Content with No Links
it’s easier to consume and share with content posted directly on the platform. There is a higher chance of viral spread as your content captures the attention of a wider audience. Understand there are challenges with this method. Getting visitors to your website may be harder, and convincing them to subscribe to your newsletter can be a tough nut to crack. Additionally, measuring ROI can seem like an uphill battle.
Zero Click Teaser Content
Zero Click Teaser Content combines the benefits of both of the previous methods. By posting shorter teaser content like videos or infographics on social media platforms, you can effectively direct users to the full content on your website without including a link. This method aligns with the algorithms of social media platforms, increasing the chances of going viral and attracting visitors to your website. However, executing this method can be challenging due to its complexity.
Follow Bait is the fourth strategy. This method aims to drive organic traffic to your website through irresistible content. Picture this: “I made a million dollars for charity and here is how I did it.” This captivating content will ignite curiosity and lead users to explore your bio and ultimately visit your website for more intriguing details. Although Follow Bait maximizes your potential reach and aligns with social media algorithms, measuring ROI and consistently executing it can be challenging.
Which Method is Best
In conclusion, when it comes to distributing content on social media, a combination of the four methods discussed is the key to success. Each method has its own strengths and limitations, and by considering the following questions for each social media post you can determine which method is most suitable for your specific needs.
- What am I creating?
- Where does it fit well?
- Will it perform best on my website?
- Are people searching for it on Google therefore I definitely want it on my website?
- Am I trying to maximize impressions and branding
It’s about applying the right tactic and the right method for the problem you are trying to solve.